NEWS - Neuroscientists discover way to increase product value without making changes to it

(Medical Xpress)—A team of researchers working at the University of Texas has discovered a way to cause the perceived value of a product to rise, without changing the product itself: add a button that makes noise. In their paper published in the journal Nature Neuroscience, the team describes experiments they conducted with various volunteers which together suggested that adding a button along with a noise, caused participants to value those asso ...

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