PSYCHOLOGY - Research in the News: Practicality trumps desirability in gift giving

As it turns out, it’s not the thought that counts when giving a gift. In a new study in the Journal of Consumer Research, researchers have found that gift receivers would be happier if givers gave them exactly what they requested rather than attempting to be “thoughtful and considerate” by buying gifts they did not explicitly request. The study also revealed that the person receiving the gift would actually prefer a practical gift over a supposed ...

http://news.yale.edu/2014/03/12/research-news-practicality-trumps-desi