BRAIN - The social circuits that track how we like people and ideas

Whether at the office, dorm, PTA meeting, or any other social setting, we all know intuitively who the popular people are – who is most liked – even if we can't always put our finger on why. That information is often critical to professional or social success as you navigate your social networks. Yet until now, scientists have not understood how our brains recognize these popular people. In new work, researchers say that we track people's popular ...

http://medicalxpress.com/news/2014-04-social-circuits-track-people-ide